{"id":3004,"date":"2023-08-11T11:50:33","date_gmt":"2023-08-11T09:50:33","guid":{"rendered":"https:\/\/wekst.com\/no\/?page_id=3004"},"modified":"2023-08-11T11:56:09","modified_gmt":"2023-08-11T09:56:09","slug":"markedsforing","status":"publish","type":"page","link":"https:\/\/wekst.com\/no\/markedsforing\/","title":{"rendered":"Markedsf\u00f8ring"},"content":{"rendered":"<p><div class=\"et_d4_element et_pb_section et_pb_section_0 et_pb_section_parallax et_pb_with_background  et_pb_css_mix_blend_mode et_section_regular et_block_section\" >\n\t\t\t\t\n\t\t\t\t<span class=\"et_parallax_bg_wrap et-pb-parallax-wrapper\"><span\n\t\t\t\t\t\tclass=\"et_parallax_bg et_parallax_bg--et_pb_section_0\"\n\t\t\t\t\t\tstyle=\"background-image: url(https:\/\/wekst.com\/no\/wp-content\/uploads\/sites\/2\/2022\/01\/Harwester-background.jpg);\"\n\t\t\t\t\t><\/span><\/span>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_0  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_1_2 et_pb_column et_pb_column_0  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_0  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h1>Markedsf\u00f8ring for nybegynnere<\/h1>\n<h3>F\u00e5 din bedrift til \u00e5:<\/h3>\n<h3><span style=\"color: #cbab67;\">Vokse <\/span><span style=\"color: #223c76;\">profitabelt<\/span><\/h3>\n<h3><span style=\"color: #cbab67;\">Vokse <\/span><span style=\"color: #223c76;\">forutsigbart<\/span><\/h3>\n<h3><span style=\"color: #cbab67;\">Vokse <\/span><span style=\"color: #cbab67;\"> <\/span><span style=\"color: #223c76;\">automatisk<\/span><\/h3>\n<h4><\/h4>\n<h4><\/h4><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_1_2 et_pb_column et_pb_column_1  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_image et_pb_image_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<span class=\"et_pb_image_wrap \"><img loading=\"lazy\" decoding=\"async\" width=\"1120\" height=\"720\" src=\"https:\/\/wekst.com\/no\/wp-content\/uploads\/sites\/2\/2022\/01\/strategy.png\" alt=\"Wekst strategy\" title=\"Wekst strategy\" srcset=\"https:\/\/wekst.com\/no\/wp-content\/uploads\/sites\/2\/2022\/01\/strategy.png 1120w, https:\/\/wekst.com\/no\/wp-content\/uploads\/sites\/2\/2022\/01\/strategy-980x630.png 980w, https:\/\/wekst.com\/no\/wp-content\/uploads\/sites\/2\/2022\/01\/strategy-480x309.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1120px, 100vw\" class=\"wp-image-813\" \/><\/span>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_section et_pb_section_1 et_pb_section_parallax et_pb_with_background  et_pb_css_mix_blend_mode et_section_regular et_block_section\" >\n\t\t\t\t\n\t\t\t\t<span class=\"et_parallax_bg_wrap et-pb-parallax-wrapper\"><span\n\t\t\t\t\t\tclass=\"et_parallax_bg et_parallax_bg--et_pb_section_1\"\n\t\t\t\t\t\tstyle=\"background-image: url(https:\/\/wekst.com\/no\/wp-content\/uploads\/sites\/2\/2022\/01\/Harwester-background.jpg);\"\n\t\t\t\t\t><\/span><\/span>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_1  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_1_2 et_pb_column et_pb_column_2  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_1  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h1>Markedsf\u00f8ring for nybegynnere<\/h1>\n<h3>F\u00e5 din bedrift til \u00e5:<\/h3>\n<h3><span style=\"color: #cbab67;\">Vokse <\/span><span style=\"color: #223c76;\">profitabelt<\/span><\/h3>\n<h3><span style=\"color: #cbab67;\">Vokse <\/span><span style=\"color: #223c76;\">forutsigbart<\/span><\/h3>\n<h3><span style=\"color: #cbab67;\">Vokse <\/span><span style=\"color: #cbab67;\"> <\/span><span style=\"color: #223c76;\">automatisk<\/span><\/h3>\n<h4><\/h4>\n<h4><\/h4><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_1_2 et_pb_column et_pb_column_3  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_image et_pb_image_1\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<span class=\"et_pb_image_wrap \"><img loading=\"lazy\" decoding=\"async\" width=\"1120\" height=\"720\" src=\"https:\/\/wekst.com\/no\/wp-content\/uploads\/sites\/2\/2022\/01\/strategy.png\" alt=\"markedsf\u00f8ring\" title=\"markedsf\u00f8ring\" srcset=\"https:\/\/wekst.com\/no\/wp-content\/uploads\/sites\/2\/2022\/01\/strategy.png 1120w, https:\/\/wekst.com\/no\/wp-content\/uploads\/sites\/2\/2022\/01\/strategy-980x630.png 980w, https:\/\/wekst.com\/no\/wp-content\/uploads\/sites\/2\/2022\/01\/strategy-480x309.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1120px, 100vw\" class=\"wp-image-813\" \/><\/span>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_section et_pb_section_2  et_pb_css_mix_blend_mode et_section_regular et_block_section\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_2  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_4  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_toggle et_pb_toggle_0 et_pb_toggle_item  et_pb_toggle_close\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<h5 class=\"et_pb_toggle_title\">Hva er markedsf\u00f8ring?<\/h5>\n\t\t\t\t<div class=\"et_pb_toggle_content clearfix\"><p>Markedsf\u00f8ring er de tiltak som en organisasjon gj\u00f8r for \u00e5 n\u00e5 sine markedsm\u00e5l. Det handler om \u00e5 p\u00e5virke en spesifikk m\u00e5lgruppe slik at du oppn\u00e5r ditt \u00f8nskede utfall. Det handler ofte om omsetning, rekruttering av kunder,\u00a0 posisjonering av merkevare, f\u00e5 jobbs\u00f8kere eller andre konkrete tiltak der man gj\u00f8r for p\u00e5virke en m\u00e5lgruppe slik at man n\u00e5r sine m\u00e5l.<\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_toggle et_pb_toggle_1 et_pb_toggle_item  et_pb_toggle_close\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<h5 class=\"et_pb_toggle_title\">Hvorfor markedsf\u00f8ring?<\/h5>\n\t\t\t\t<div class=\"et_pb_toggle_content clearfix\"><p>Det er slik en bedrift n\u00e5r sine markedsm\u00e5l og blir en l\u00f8nnsom og b\u00e6rekraftig bedrift.<\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_toggle et_pb_toggle_2 et_pb_toggle_item  et_pb_toggle_close\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<h5 class=\"et_pb_toggle_title\">Hvordan kjennetegner god markedsf\u00f8ring?<\/h5>\n\t\t\t\t<div class=\"et_pb_toggle_content clearfix\"><ul>\n<li>Ha tydelige og tallfestede m\u00e5l<\/li>\n<li>Velg en god m\u00e5lgruppe med spesifikk segmentering<\/li>\n<li>Forst\u00e5 din m\u00e5lgruppes beslutningsprosess<\/li>\n<li>Skreddersy markedstiltakene til din m\u00e5lgruppe<\/li>\n<li>Gj\u00f8r markedsf\u00f8ringen m\u00e5lbar slik at du kan effektivisere avkastningen<\/li>\n<\/ul><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_toggle et_pb_toggle_3 et_pb_toggle_item  et_pb_toggle_close\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<h5 class=\"et_pb_toggle_title\">Markedsf\u00f8ring; metoder og kanaler<\/h5>\n\t\t\t\t<div class=\"et_pb_toggle_content clearfix\"><p><span style=\"text-decoration: underline;\"><strong><span style=\"font-size: 16px;\">Tradisjonell markedsf\u00f8ring<\/span><\/strong><\/span><\/p>\n<ul>\n<li>TV-reklame\u00a0<span style=\"font-size: 16px;\"><\/span><\/li>\n<li>Radio-reklame<\/li>\n<li>Annonsering i trykte medier (aviser og magasiner)<\/li>\n<li>Plakater og billboards<\/li>\n<li>Postkasse reklame<\/li>\n<li>Direkte post (adressert til en spesifikk person)<\/li>\n<li>Sponsing (av idrettslag, personer, eventer osv.)<\/li>\n<li>Dialog markedsf\u00f8ring; telefonsalg, d\u00f8rsalg, messestand<\/li>\n<li>Lyd markedsf\u00f8ring (F.eks. bjella til isbilen)<\/li>\n<\/ul>\n<p><strong><span style=\"text-decoration: underline;\">Digital markedsf\u00f8ring<\/span><\/strong><\/p>\n<ul>\n<li>S\u00f8kemotormarkedsf\u00f8ring (Google, Bing, YouTube, Yahoo, Duck Duck Go, Baidu etc.)\n<ul>\n<li>Annonsering i s\u00f8kemotorer<\/li>\n<li>SEO (s\u00f8kemotoroptimalisering)<\/li>\n<li>Markedsf\u00f8ring i kart (Google My Business, Bing Places)<\/li>\n<\/ul>\n<\/li>\n<li>Sosiale medier (Facebook, Instagram, LinkedIn, Snapchat, TikTok, Twitter etc.\n<ul>\n<li>Annonsering<\/li>\n<li>Innholdsproduksjon \/ Mikroblogging<\/li>\n<\/ul>\n<\/li>\n<li>E-post markedsf\u00f8ring\n<ul>\n<li>Nyhetsbrev<\/li>\n<li>Marketing automation<\/li>\n<li>E-post outreach \/ direkte markedsf\u00f8ring<\/li>\n<\/ul>\n<\/li>\n<li>Innholdsproduksjon\n<ul>\n<li>Nettside \/ blogg<\/li>\n<li>Video \/ Vlog (YouTube)<\/li>\n<\/ul>\n<\/li>\n<li>Affiliate markedsf\u00f8ring<\/li>\n<li>Display annonsering\n<ul>\n<li>Programmatisk annonsering<\/li>\n<li>Retargeting<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>Utdanningsmarkedsf\u00f8ring\n<ul>\n<li>Sjekklister<\/li>\n<li>Guider<\/li>\n<li>Webinarer<\/li>\n<li>Digitale kurs<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong><span style=\"text-decoration: underline;\">Guerilla markedsf\u00f8ring (i offentlige rom)<\/span><\/strong><\/p>\n<ul>\n<li>Street art og installasjoner<\/li>\n<li>Flash mob<\/li>\n<li>Stunt markedsf\u00f8ring<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"text-decoration: underline;\">Event markedsf\u00f8ring<\/span><\/strong><\/p>\n<ul>\n<li>Messer<\/li>\n<li>Konferanser<\/li>\n<li>Kurs<\/li>\n<li>Workshops<\/li>\n<li>Pop-up stands\/butikker<\/li>\n<li>Produktlanseringer<\/li>\n<li>Happenings<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"text-decoration: underline;\">PR<\/span><\/strong><\/p>\n<ul>\n<li>Pressemeldinger<\/li>\n<li>Medieplasseringer<\/li>\n<li>Produktplasseringer<\/li>\n<li>Krisekommunikasjon<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Omd\u00f8mmebygging \/ Word of mouth \/ \"Jungeltelegrafen\"<\/strong><\/p>\n<ul>\n<li>Kundeomtaler (reviews, referanser)<\/li>\n<li>Henvisningsprogrammer<\/li>\n<li>Influencer markedsf\u00f8ring<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"text-decoration: underline;\">Lojalitetsprogrammer<\/span><\/strong><\/p>\n<ul>\n<li>Klippekort<\/li>\n<li>Pakkepriser<\/li>\n<li>Kundeklubb<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"text-decoration: underline;\">Nettverksmarkedsf\u00f8ring<\/span><\/strong><\/p>\n<ul>\n<li>Samarbeid med andre akt\u00f8rer<\/li>\n<li>MLM (multilevel markedsf\u00f8ring)<\/li>\n<li>Ambassad\u00f8r markedsf\u00f8ring<\/li>\n<\/ul><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_toggle et_pb_toggle_4 et_pb_toggle_item  et_pb_toggle_close\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<h5 class=\"et_pb_toggle_title\">Merkevarebygging<\/h5>\n\t\t\t\t<div class=\"et_pb_toggle_content clearfix\"><p>En merkevare er kanskje den viktigste ressursen til en bedrift. Hva er en merkevare? En merkevare er en \"mental knagg\" som vi henger informasjon p\u00e5, og hjelper kunder med \u00e5 ta beslutninger n\u00e5r de erkjenner at de vil l\u00f8se et problem.<\/p>\n<p>En god merkevare er godt \"posisjonert\" i sitt marked ved at den har \"brent seg inn\" i hjernen (derav det engelske ordet \"brand\") hos m\u00e5lgruppen slik at merkevaren \u00f8ker sannsynligheten for \u00e5 bli valgt i beslutnings\u00f8yeblikket.<\/p>\n<p>&nbsp;<\/p>\n<p>En god merkevare har sterke og positive assosiasjoner som bygges over tid gjennom kommunikasjon, markedsf\u00f8ring og interaksjon med en merkevare..<\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_toggle et_pb_toggle_5 et_pb_toggle_item  et_pb_toggle_close\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<h5 class=\"et_pb_toggle_title\">Analyse<\/h5>\n\t\t\t\t<div class=\"et_pb_toggle_content clearfix\"><p>All markedsf\u00f8ring som gj\u00f8res p\u00e5 bakgrunn av magef\u00f8lelsen er \"gambling\" i Wekst sine \u00f8yne. Markedsf\u00f8ring er investering, man skal multiplisere kapitalen som investeres med minimal risiko for fiasko.<\/p>\n<p>Det inneb\u00e6rer at du m\u00e5:<\/p>\n<ul>\n<li>Kjenne markedet ditt (markedsanalyse)<\/li>\n<li>Kjenne konkurrentene dine (konkurrentanalyse)<\/li>\n<li>Kjenne m\u00e5lgruppene dine (m\u00e5lgruppeanalyse)<\/li>\n<li>Forst\u00e5 hvordan markedsf\u00f8ringen din fungerer<\/li>\n<li>Vite hvordan trafikk fra kampanjer til nettsiden din fungerer\u00a0\u00a0<\/li>\n<\/ul>\n<p>Hvis du ikke kan m\u00e5le effekten av tiltakene dine, og avkastning p\u00e5 investert kapital, s\u00e5 vil det v\u00e6re lurt \u00e5 prioritere noe annet som du kan m\u00e5le effekten av.\u00a0<\/p>\n<p>&nbsp;<\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_toggle et_pb_toggle_6 et_pb_toggle_item  et_pb_toggle_close\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<h5 class=\"et_pb_toggle_title\">Forbrukeratferd<\/h5>\n\t\t\t\t<div class=\"et_pb_toggle_content clearfix\"><p>Hvordan tar vi beslutinger? Hva p\u00e5virker oss? Hvordan kan vi bruke slik informasjon til \u00e5 utvikle god markedsf\u00f8ring?<\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_toggle et_pb_toggle_7 et_pb_toggle_item  et_pb_toggle_close\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<h5 class=\"et_pb_toggle_title\">Forbrukersosiologi<\/h5>\n\t\t\t\t<div class=\"et_pb_toggle_content clearfix\"><p>Ditt forbruk definerer deg som person, enten du liker det eller ikke. Forbrukersamfunnet p\u00e5virker hverandre til \u00e5 ta et standpunkt for hva man vil gj\u00f8re eller ikke vil gj\u00f8re. Jo mer du forst\u00e5r hvordan ditt forbrukersamfunn ser ut, desto bedre vil du forst\u00e5 hvordan du skal konstruere din bedrift.<\/p>\n<p>Et kort tips her er \u00e5 forst\u00e5 hvem som er viktigst \u00e5 p\u00e5virke. Vi kaller disse opinionsledere. Hvis du vinner autoriteter, s\u00e5 vinner du markedet. Hvis du f\u00e5r disse mot deg, s\u00e5 kan du taper du krigen om kundene dine.<\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_toggle et_pb_toggle_8 et_pb_toggle_item  et_pb_toggle_close\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<h5 class=\"et_pb_toggle_title\">Markedsf\u00f8ring utdanning<\/h5>\n\t\t\t\t<div class=\"et_pb_toggle_content clearfix\"><p>Det finnes mange institusjoner som kan l\u00e6re deg om markedsf\u00f8ring. I Norge har vi blant annet:<\/p>\n<p><a href=\"https:\/\/www.bi.no\/\" target=\"_blank\" rel=\"noopener\">Handelsh\u00f8yskolen BI<\/a><\/p>\n<p><a href=\"https:\/\/www.kristiania.no\/\" target=\"_blank\" rel=\"noopener\">H\u00f8yskolen Kristiania<\/a><\/p>\n<p>Du f\u00e5r en god oversikt over studier i Norge <a href=\"https:\/\/utdanning.no\/utdanningsoversikt\/markedsforing\" target=\"_blank\" rel=\"noopener\">her<\/a> .<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_section et_pb_section_4 et_pb_with_background  et_pb_css_mix_blend_mode et_section_regular et_block_section\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_3  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_1_2 et_pb_column et_pb_column_5  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_2  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h1><\/h1>\n<h2><span style=\"color: #ffffff;\">Problemet<\/span><\/h2>\n<p><span style=\"color: #ffffff;\"><span>Altfor mange bedrifter kaster bort penger p\u00e5 \u00e5 teste og pr\u00f8ve ut markedsf\u00f8ring som de ikke vet hva vil generere f\u00f8r de har pr\u00f8vd det ut. Det kaller vi i Wekst \u00abmarkedsgambling\u00bb.\u00a0<\/span><\/span><\/p>\n<p><span style=\"color: #ffffff;\"><\/span><\/p>\n<p><span style=\"color: #ffffff;\"><\/span><\/p>\n<p><span style=\"color: #ffffff;\"><\/span><\/p>\n<h2><span style=\"color: #ffffff;\">V\u00e5r l\u00f8sning<\/span><\/h2>\n<p><span style=\"color: #ffffff;\">At Wekst we invest money into systems that according to precalculations we know will be profitable right away. It's not just marketing, it's a way of building businesses to grow systematically.\u00a0<\/span><\/p>\n<p><span style=\"background-color: #223c76; font-size: 16px;\">I Wekst investerer vi penger i systemer som if\u00f8lge prekalkuleringer vil v\u00e6re l\u00f8nnsomme med en gang. Det er ikke bare markedsf\u00f8ring, det er en m\u00e5te \u00e5 bygge virksomheter til \u00e5 vokse systematisk.<\/span><\/p>\n<p><span style=\"color: #ffffff;\"><\/span><\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_1_2 et_pb_column et_pb_column_6  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_3  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 style=\"text-align: center;\"><span style=\"color: #ffffff;\">\"Invester, <\/span><span style=\"color: #ffffff;\">ikke gamble\"<\/span><\/h3><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_image et_pb_image_2\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<span class=\"et_pb_image_wrap \"><img loading=\"lazy\" decoding=\"async\" width=\"1120\" height=\"720\" src=\"https:\/\/wekst.com\/no\/wp-content\/uploads\/sites\/2\/2022\/01\/strategy.png\" alt=\"strategy\" title=\"strategy\" srcset=\"https:\/\/wekst.com\/no\/wp-content\/uploads\/sites\/2\/2022\/01\/strategy.png 1120w, https:\/\/wekst.com\/no\/wp-content\/uploads\/sites\/2\/2022\/01\/strategy-980x630.png 980w, https:\/\/wekst.com\/no\/wp-content\/uploads\/sites\/2\/2022\/01\/strategy-480x309.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1120px, 100vw\" class=\"wp-image-813\" \/><\/span>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div id=\"about\" class=\"et_d4_element et_pb_section et_pb_section_6 et_pb_with_background  et_pb_css_mix_blend_mode et_section_regular et_block_section\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_4  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_7  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_4  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2><span style=\"color: #000000;\">Om Wekst<\/span><\/h2>\n<p><strong>Wekst hjelper bedrifter med \u00e5 vokse l\u00f8nnsomt, forutsigbart og automatisk gjennom:<\/strong><\/p>\n<p><span style=\"color: #000000;\"><\/span><\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_toggle et_pb_toggle_9 et_pb_toggle_item  et_pb_toggle_close\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<h5 class=\"et_pb_toggle_title\">1. Overlevelsesfasen<\/h5>\n\t\t\t\t<div class=\"et_pb_toggle_content clearfix\"><p>Denne fasen er der nye bedrifter eller bedrifter som sliter befinner seg. De m\u00e5 bruke sine ressurser (tid\/penger) veldig n\u00f8ye for \u00e5 overleve. For store feil kan bety slutten for dem, s\u00e5 det er kritisk \u00e5 ta de riktige og smarte avgj\u00f8relsene.<\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_toggle et_pb_toggle_10 et_pb_toggle_item  et_pb_toggle_close\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<h5 class=\"et_pb_toggle_title\">2. Stabiliseringsfasen<\/h5>\n\t\t\t\t<div class=\"et_pb_toggle_content clearfix\"><p>Dette er der en bedrift som har kommet seg gjennom overlevelsesfasen. De f\u00e5r litt mer business, ting ser litt lysere ut, og de er klare for \u00e5 etablere seg som en ekte trussel og konkurrent i markedet. N\u00f8kkelen her er \u00e5 reinvestere inntekter i nye systemer for \u00e5 forutsigbart f\u00e5 forretning til \u00e5 str\u00f8mme inn p\u00e5 autopilot.<\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_toggle et_pb_toggle_11 et_pb_toggle_item  et_pb_toggle_close\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<h5 class=\"et_pb_toggle_title\">3. Domineringsfasen<\/h5>\n\t\t\t\t<div class=\"et_pb_toggle_content clearfix\"><p>N\u00e5 snakker vi!<\/p>\n<p>Disse bedriftene har klart \u00e5 utfordre de n\u00e5v\u00e6rende markedslederne og konkurrentene, og n\u00e5 er de sultne p\u00e5 dominans. De er klare til \u00e5 ta st\u00f8rre risiko ved \u00e5 bruke penger p\u00e5 systemer som ikke n\u00f8dvendigvis gir direkte avkastning p\u00e5 investeringen, men for \u00e5 brande seg selv for \u00e5 dominere i s\u00e5 mange omr\u00e5der der deres kunder\/klienter er til stede. Brandingen vil over tid generere verdi som er vanskeligere \u00e5 spore direkte ROI for, men vil heller bygge bevisstheten og likheten for merkevaren slik at folk vil s\u00f8ke etter ditt merke i stedet for det generiske produktet eller tjenesten n\u00e5r de vil l\u00f8se problemet sitt. Dette er der dine konkurrenter skjelver av frykt fordi markedet g\u00e5r direkte til deg.<\/p>\n<p><span>M\u00e5ten \u00e5 vinne konkurransen p\u00e5 er \u00e5 bruke mer penger p\u00e5 markedsf\u00f8ring enn konkurrentene dine.<\/span><\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_5  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3>Wekst at the core<strong><\/strong><\/h3>\n<p><span style=\"color: #000000;\"><\/span><\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_toggle et_pb_toggle_12 et_pb_toggle_item  et_pb_toggle_close\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<h5 class=\"et_pb_toggle_title\">Wekst visjon<\/h5>\n\t\t\t\t<div class=\"et_pb_toggle_content clearfix\"><p>\u00c5 hjelpe s\u00e5 mange bedrifter som mulig \u00e5 overleve og vokse profitabelt.<\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_toggle et_pb_toggle_13 et_pb_toggle_item  et_pb_toggle_close\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<h5 class=\"et_pb_toggle_title\">Wekst misjon<\/h5>\n\t\t\t\t<div class=\"et_pb_toggle_content clearfix\"><p>\u00c5 utvikle prosesser og syystemer som er s\u00e5 kraftige at enhver bedrift som bruker de vil oppleve vekst.<\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_toggle et_pb_toggle_14 et_pb_toggle_item  et_pb_toggle_close\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<h5 class=\"et_pb_toggle_title\">Wekst verdier<\/h5>\n\t\t\t\t<div class=\"et_pb_toggle_content clearfix\"><h4>Kj\u00e6rlighet<\/h4>\n<p>Vi bryr oss om deg, vi bryr oss om din vekst, og vi bryr oss om verdens\u00f8konomien. Vi bryr oss ogs\u00e5 om Wekst, og den beste m\u00e5ten vi gj\u00f8r det p\u00e5, er \u00e5 bry oss om deg f\u00f8rst. Hvis du vokser, vokser vi.<\/p>\n<p>Altfor mange selskaper g\u00e5r konkurs, og det er et stort problem.<\/p>\n<p>Vi tror at en hoveddriver for dette har \u00e5 gj\u00f8re med at man ikke bryr seg nok.<\/p>\n<p>Du m\u00e5 bry deg, og vi m\u00e5 lede ved \u00e5 v\u00e6re et godt eksempel.<\/p>\n<p>Vi legger v\u00e5r stolthet til side og s\u00f8ker kontinuerlig etter forbedring.<\/p>\n<p>Dine problemer er v\u00e5r prioritet, s\u00e5 vi bryr oss oppriktig om \u00e5 l\u00f8se problemer hvor vi har eller kan tilegne oss ekspertise.<\/p>\n<h4>Resultater<\/h4>\n<p>You should focus on results, that's why we do it. Weather you grow or decrease your revenue\/profits, it's an honest and objective metric measured by numbers.<\/p>\n<p>Results are the center of our products and services, Wekst's offer shall always contribute with improvement, if i doesn't we need to take that problem seriously and make it work, or learn why it doesn't work to make sure that people avoid that mistake again.<\/p>\n<p>&nbsp;<\/p>\n<h4>\u00c6rlighet<\/h4>\n<p><span>Vi kan ikke forbedre oss uten \u00e6rlighet. Vi tar eierskap til feil og er transparente med v\u00e5re interessenter.<\/span><\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-3004","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"bloom_image":false,"et-pb-post-main-image":false,"et-pb-post-main-image-fullwidth":false,"et-pb-portfolio-image":false,"et-pb-portfolio-module-image":false,"et-pb-portfolio-image-single":false,"et-pb-gallery-module-image-portrait":false,"et-pb-post-main-image-fullwidth-large":false,"et-pb-image--responsive--desktop":false,"et-pb-image--responsive--tablet":false,"et-pb-image--responsive--phone":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false,"shop_catalog":false,"shop_single":false,"shop_thumbnail":false},"uagb_author_info":{"display_name":"harald","author_link":"https:\/\/wekst.com\/no\/author\/harald\/"},"uagb_comment_info":0,"uagb_excerpt":null,"_links":{"self":[{"href":"https:\/\/wekst.com\/no\/wp-json\/wp\/v2\/pages\/3004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wekst.com\/no\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wekst.com\/no\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wekst.com\/no\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wekst.com\/no\/wp-json\/wp\/v2\/comments?post=3004"}],"version-history":[{"count":17,"href":"https:\/\/wekst.com\/no\/wp-json\/wp\/v2\/pages\/3004\/revisions"}],"predecessor-version":[{"id":3033,"href":"https:\/\/wekst.com\/no\/wp-json\/wp\/v2\/pages\/3004\/revisions\/3033"}],"wp:attachment":[{"href":"https:\/\/wekst.com\/no\/wp-json\/wp\/v2\/media?parent=3004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}